eCommerce websites have their own unique character that is designed to lead the visitor to one simple task â€" make an online purchase. A web designer needs to consider a variety of online selling principles while designing an eCommerce website. In this article we will try to take a look at some of the major design aspects that you must have in an eCommerce website.
A good eCommerce website design will lead the visitor to the right page in one click or two at the most. Sometime web designers will use techniques that would never be considered for non-eCommerce websites. Everyone has seen at least one sales letter website. On these web pages the only link is to the order form. Sales letters are not the most typical eCommerce website because they usually sell only one product. That allows the web designer the ability to exaggerate the one click principle and make it an advantage. All the facts about the product have been presented to the user is a smart way while every few lines he has the option to click on the order form. If he is not yet convinced he will have the option to continue to read more facts and testimonials about the products. Believe it or not, those sales letter websites are actually selling.
Telephone consultation so we can get a good understanding of what you are looking for.
We then design the look of your website and show you a image for you to approve.
Next we design in code your website then show you the final piece of work
Once you have received an order, you will need to capture the details from the marketplace partner and import that into you own order management system. For smaller sales volumes, you may be able to do this manually, but when you start to receive dozens of orders per day, this will not functional.
If you support drop shipping or multiple warehouses, order management becomes crucial as you will need to track the fulfillments and shipping information from all sources and upload that to your own platform as well as your marketplace partners in most cases. Many carts and platforms have fully integrated, multi-channel order management. Order management tools also support this capability.
Dynamic pricing simply means automatically adjusting your prices to meet the market expectations. It is becoming increasingly important. In the airline industry, this is has been a daily strategy for many years. With solutions that support dynamic pricing, retailers can enter robust business rules to determine their products' prices based on, say, a price check on Amazon. This allows you to bid aggressively, or not at all, for the buy box. For example, you can set a rule to check every hour for the prices on categories or specific products. If the current prices are lower than your price, you can adjust your prices automatically to be a specific percentage below the current price. These capabilities have led to a new pricing paradigm on Amazon with prices changing hourly on tens of thousands of items.
Beyond Amazon, you will need to keep all your channels in sync. This is a challenge since some marketplaces are not as quick to change prices. Remember that if you decide to pursue a dynamic pricing strategy on Amazon.